Superlative

Uplifiting

Constant

Informed

Compliant

Human

Mindset

Accessible

Unique

Expressive

Reasoned

Subjective

Immersive

Selective

Personal

Malleable

Memorable

Consistent

Performing

Multiple

Thoughts

}

Organic

Debatable

Ignited

Rising

Curious

Friday

uno

dos

tres

cuatro

cinco

seis

siete

ocho

what I've learned

UX traits are the experiential qualities we extract from digital artifacts, they transcend the product itself and give us a framework for understanding good design.

ux & gen-ai

From answers to actions: The UX of a strategic AI partner

Walmart Marketplace gives third-party sellers entry to a massive e-commerce ecosystem. They list products for 120 million monthly visitors, all supported by Walmart's robust fulfillment, advertising, and customer service.

Explore project

ux & AI

Walmart cut case misrouting and reduced seller drop-off by 39% with AI-assisted support.

Smart Case Creation embeds directly into Seller Center. Sellers describe their problem in plain language and the AI matches intent to the correct issue category, surfaces relevant resources, and moves the case forward. Fewer wrong turns, less agent rework, and a foundation built to hand more of the work to the AI over time. This is the first step toward a fully agentic support model where the system resolves issues, not just routes them.

Explore project

ux & wearable tech

From rugged gear to intuitive app: A UX case study

Milwaukee Tool's Heated Gear integrates advanced battery technology into rugged workwear to provide on-demand warmth for construction professionals. The entire experience is managed through a dedicated iOS app, giving users precise digital control over their physical gear.

Explore project

user experience

Enterprise UX: A design system with 200% user adoption

As Epsilon's digital media arm, Conversant operates a massive personalized advertising platform for over 4,000 global clients. Its CORE technology delivers highly targeted marketing campaigns by processing more than 80 billion consumer interactions daily.

Explore project

In their words

Eric Smallwood

UX Director @
Walmart

Rodrigo has championed the vision for agentic AI on the Seller Center platform, navigating a complex and competitive landscape with clarity and foresight. Rather than defaulting to quick technical solutions, he elevated the conversation by re-centering teams around a strategic vision aligned with long-term goals.