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ZULOAGA

Elegant experiences for inspiring brands.

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ux | ui

Creating a seamless Design System to serve global advertisers.

cui.conversantmedia.com

Companies from Anthropologie to Urban Outfitters depend on Conversant. I managed and mentored a team of UX designers so we could streamline an enterprise ecosystem of tools and apps. Together, we defined creative processes, created 100+ components, and built an in-house design practice.

  • Role: Team lead
  • Discipline: UX | UI
 

branding

Creating an integrated brand for the world’s most connected company.

Syniverse serves Global 2000 businesses with mobile messaging, networking, and data technology. I guided brand consistency across digital and physical touch-points, while maturing the company's identity and design throughout every step of our customer journey.

  • Role: Head of Brand
  • Discipline: Branding
 

branding

Designing an integrated brand for the largest private bank in Chile.

In collaboration with the bank's marketing and strategy team, I led the process of creating a new identity for the real estate bank division. The process articulated visions from clients, executives and stakeholders to align trends and vision. I engaged as a CD and worked with illustrators, developers and copywriters to bring to life the new identity across a wide array of experiences and platforms.

  • Role: CD | AD
  • Discipline: UX | UI, branding
 

ux | ui

Designing modern digital platforms and systems for brands

At UXFactory we specialized in product engineering for websites and web applications.We cultivated lean product development, agile software design and development through scrum, user stories, and continuous delivery. I was part of the design team leading the UX/UI team as a Creative Director.

  • Role: Senior UX | UI
  • Discipline: UX | UI
 

branding

An immersive journey to re-discover Chile

Mining could be seen as theft. So we created an experience that showed how our client would coexist while giving back—to the land and its people.

  • Role: ACD | AD
  • Discipline: Branding
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