what I've learned
My work strives for an expression of character to navigate information with confidence.
what I've learned
syniverse
Syniverse is the technological backbone of the global mobile ecosystem, powering trillions of secure messages and transactions by connecting 7.4 billion devices for businesses and carriers across 200 countries.
I led the creative vision and execution of the pavilion, shaping how the brand was seen, felt, and experienced across spatial design, graphics, and motion. From concept to build, I directed teams and global vendors to ensure a cohesive, on-brand environment.
I led the design direction for our campaigns, shaping the visual language, narrative structure, and experience across every touchpoint. Working closely with cross-functional teams, I ensured the brand’s core idea of clear, human connection was consistently expressed and executed with intention.
balmoral advisors
Balmoral Advisors builds strong financial partnerships by delivering optimal outcomes for middle-market transactions. The website rearticulates this mission through meticulous design that makes complex work accessible, editorial rigor that establishes thought leadership, and systematic clarity that mirrors the firm's commitment to uncovering every possibility for success.
brand & engagement
Poker Powher teaches women how to play poker—and how to sit and win at every table in life. Because the poker table is every table, from the classroom to the interview room to the board room. And it’s time all women had a seat. A voice. A chance to play their cards. A chance to go all-in.
Three systems, one logic
A visual language built on one belief: every consumer is an individual worth knowing. People emerge from data, never subsumed by it. A palette of deep blues, sky, and teal, transparent, directional and alive.
A data activation platform for enterprise marketers. Build precise audiences, activate across channels, and measure at the individual level. First-party data, third-party reach, one unified view.
Four proprietary tools built to eliminate friction across the Conversant creative pipeline. Purpose-built, professionally named, visually distinct, each mark generated by its own name.
strategy
The Santander celebra campaign was defined and executed in a five-day sprint, from concept to key visual. It was adapted across digital, print, and large-scale environments with a multidisciplinary team.
The Santander Propiedades project translated deep stakeholder insights into a clear identity system, delivered end to end—from concept and logo to digital, print, and physical applications across the division.
The Santander Seguros identity centers on warmth and trust, expressed through custom illustrations of intimate family moments. I designed a scene system that scaled across print, digital, and spaces.
In their words
Senior Marketing Manager @ Dell
He truly understands the art of giving a brand an identity, which is a very sought after and hard to find skill.
