Specifications
Specifications
campaigns
We opened up the conversation working across teams to make Syniverse’s connectivity story warmer, clearer, and easier to act on, from quick-turn campaigns to long-term narrative strategy. I helped establish workflows and a flexible framework for shared scripts, assets, and tools, strengthening partnership storytelling and ensuring a more connected, purpose-driven message across all communications.
Toolkit
Glyphs are a core visual element of the Syniverse identity, symbolizing possibility, partnership, and the idea of “more.” They help link our capabilities to customer needs and can be used in four ways: freeform, as connectors, as hero graphics, or as patterns. Glyphs can scale up or down and use any primary brand color.
The Syniverse palette is simple, fresh, and bold. Teal energizes our dynamic glyph system, while Purple conveys knowledge and ambition. Used together, they create balance and unity across the brand. A soft gradient that blends Teal and Purple can introduce depth and movement when needed. To maintain clarity, each color or the gradient should be used selectively so elements don’t compete.
Brand photography is open and understated, providing space for brand elements to stand out. Portraits are genuine and relatable, using neutral backdrops to keep focus on people. More conceptual images rely on actions or relationships in the scene to suggest broader themes. Photography should feel clear, human, and connected to the story being told.
Customers expected more than transactional communication, they wanted seamless, consistent, human experiences across every channel, but most brands struggled to meet those expectations at scale.
Show how Syniverse’s Digital Communications Platform enables companies to know, engage, listen to, and empower their customers, creating relationships instead of one-off interactions.
The AV fused a classic narrative arc with a practical sales model to reframe customer engagement as a connected journey, not isolated touchpoints. It showed how Syniverse simplifies omnichannel complexity, helping businesses create seamless, modern experiences that feel unified, intentional, and human.
Challenger sales model + classic plot device
Key moments
We rallied around standout, story-driven content that visualized Syniverse’s IoT impact in fresh, human ways, expanding partnership narratives and highlighting purpose-driven value. The message connected across touchpoints, bringing warmth and clarity while reinforcing how our solutions drove meaningful growth.
We positioned Syniverse as the strategic IoT partner with purpose in every connection, shifting Global 2000 tech leaders away from seeing us as transactional. By showing how our connectivity and mobility software enabled both small initiatives and big visions, we became the first call for secure IoT mobility.
Lock up explorations
Syniverse had recently refreshed its brand around the platform idea of being “the world’s most connected company.” The first anniversary of the rebrand became an opportunity to reinforce the new identity and unify global teams behind a shared story: the company’s purpose, values, market position and a sense of pride.
The campaign reinforced the brand as a lived culture, strengthening pride and connection across global teams. By amplifying employee stories and shared celebrations, Syniverse deepened emotional alignment with its purpose and maintained momentum behind the refreshed market position.
(B) Syniverse Digital
