Specifications
Specifications
The new website
How did we get there
The digital presence underplayed the company’s strengths, causing confusion and weak lead conversion. Prospects needed clearer value and a more trustworthy narrative.
Elevate the site to better serve current customers and convert new ones—using clear messaging, strong design, and a focused path to action.
MNOs drive revenue today, so we focus on loyalty and expanding adoption. To grow enterprise, we need to raise awareness and clearly communicate value to audiences who don’t yet know the brand or solution fit.
We clarified the website’s mission, defined what success means for both new and existing customers, and captured lessons from the previous redesign to ensure we built on what worked and improved what didn’t.
The experience is visually static and unclear; content lacks relevance and clarity; and users aren’t guided to where they need to go.
We reviewed 50+ companies, zeroed in on the most relevant competitors, and used heuristic evaluations to pinpoint UX gaps and opportunities.
Visual toolkit
Brand-informed redesign
Glyphs are a core visual element of the Syniverse identity, symbolizing possibility, partnership, and the idea of “more.” They help link our capabilities to customer needs and can be used in four ways: freeform, as connectors, as hero graphics, or as patterns. Glyphs can scale up or down and use any primary brand color.
The Syniverse palette is simple, fresh, and bold. Teal energizes our dynamic glyph system, while Purple conveys knowledge and ambition. Used together, they create balance and unity across the brand. A soft gradient that blends Teal and Purple can introduce depth and movement when needed. To maintain clarity, each color or the gradient should be used selectively so elements don’t compete.
Brand photography is open and understated, providing space for brand elements to stand out. Portraits are genuine and relatable, using neutral backdrops to keep focus on people. More conceptual images rely on actions or relationships in the scene to suggest broader themes. Photography should feel clear, human, and connected to the story being told.
Brand showcase
We grounded the campaigns in the brand’s core idea of clear, human connection, collaborating across teams to unify messaging and make the story easier to act on. I built shared workflows and tools that strengthened partnership narratives and ensured consistency across communications.
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I led the end-to-end Syniverse pavilion experience at Mobile World Congress—from vision and storytelling to physical design and vendor-ready production files, aligning teams and ensuring seamless execution.
Design foundations
Key website flows
Homepage anatomy
First round
Mobile experience
Syniverse MWC Barcelona
