Designing a dynamic identity that brings Syniverse’s purpose to life
Syniverse
A central piece of the Syniverse brand design system is the visual articulation of a family of glyphs that create a cohesive identity. The glyph system relate to Syniverse’s core capabilities: Connect, Engage and Exchange. Each category has a library of glyphs that conceptually supports their meaning. The category a glyph is associated with dictates how the glyph is created by the grid-based squares. Connect feels like pieces and parts that cue data/information. Engage demonstrates movement onward and upward. Exchange demonstrates a relationship between two parts. Throughout a multiplicity of properties from traditional collateral to immersive experiences and motion, the system is used with various degrees of freedom to express Syniverse capabilities.
