Rodrigo Zuloaga
Design Direction

Vision made beautiful

Rodrigo Zuloaga
Design Direction

user experience

How a Gen Ai UX drove 47% user retention

Walmart Marketplace gives third-party sellers entry to a massive e-commerce ecosystem. They list products for 120 million monthly visitors, all supported by Walmart's robust fulfillment, advertising, and customer service.

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I've articulated a design grammar that helps to transform enterprise challenges into competitive advantages

From rugged gear to intuitive app

Milwaukee Tool's Heated Gear combines battery-powered workwear with iOS app control, delivering on-demand warmth for on-site workers.

Explore project

From abstraction to lead engine

Syniverse powers the global mobile ecosystem, connecting 7.4 billion devices with secure messaging across 200 countries worldwide.

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Silos to scale: A design system

Conversant, Epsilon's digital media arm, operates personalized advertising for 4,000+ clients, processing 80+ billion daily consumer interactions.

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Previous work

Design for education

Campaigns, Branding.

Design for education

Campaigns, Branding.

Design for a telecomm

Strategy, Branding, Design Direction, UX/UI.

Design for a telecomm

Strategy, Branding, Design Direction, UX/UI.

Design for Ad Tech

Design systems, UX/ UI

Design for Ad Tech

Design systems, UX/ UI

Design for a crafter

UX/UI, Visual Identity.

Design for a crafter

UX/UI, Visual Identity.

Design for software

Design Systems, UX/UI, Visual identity.

Design for software

Design Systems, UX/UI, Visual identity.

Design for education

Design Direction, Visual Design, UX/UI

Design for education

Design Direction, Visual Design, UX/UI

Design for the arts

Visual Identity, Editorial.

Design for the arts

Visual Identity, Editorial.

Design for healthcare

Visual Identity

Design for healthcare

Visual Identity

Design for fashion

Branding, Visual Identity.

Design for fashion

Branding, Visual Identity.

In their words

Eric Smallwood

UX Director @ Walmart

He has a rare talent for taking abstract, ambiguous concepts and, with alchemical focus, transforming them into grounded, actionable solutions.

I choose to reimagine what's possible, to commit to the things well made, to pursue the authentic, with the sheer will to go all in.

My career kicked off creating educational software for Mapuche communities in Chile. Today, I architect GenAI experiences for global enterprises. The foundation remains the same: thoughtful design that serves real human needs.