Rodrigo Zuloaga
Design Direction

Vision made beautiful

Vision made beautiful

Rodrigo Zuloaga
Design Direction

simply put,

I choose to reimagine what's possible, to commit to the things well made, to pursue the authentic, with the sheer will to go all in.

user experience

How a Gen Ai UX drove 47% user retention

Walmart Marketplace gives third-party sellers entry to a massive e-commerce ecosystem. They list products for 120 million monthly visitors, all supported by Walmart's robust fulfillment, advertising, and customer service.

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Recent work

From rugged gear to intuitive app

Milwaukee Tool's Heated Gear combines battery-powered workwear with iOS app control, delivering on-demand warmth for on-site workers.

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From abstraction to lead engine

Syniverse powers the global mobile ecosystem, connecting 7.4 billion devices with secure messaging across 200 countries worldwide.

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Silos to scale: A design system

Conversant, Epsilon's digital media arm, operates personalized advertising for 4,000+ clients, processing 80+ billion daily consumer interactions.

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a design syntax

Sense deeply, reason carefully, speak clearly and act deliberately. To feel, to think, to say...and to do: a craft that transforms enterprise challenges into competitive advantages.

Cultivating sensitivity

Crafting starts with sensitivity. Put yourself in the user’s shoes and empathize to understand their needs before they even express them.

Building understanding

Crafting requires clear thinking, which involves understanding the purpose, questioning assumptions, while knowing when to break rules.

Practicing excellence

Flexibility means adapting to changing circumstances and constraints while maintaining the quality and integrity of your work.

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In their words

Eric Smallwood

UX Director @ Walmart

He has a rare talent for taking abstract, ambiguous concepts and, with alchemical focus, transforming them into grounded, actionable solutions.

My career kicked off creating educational software for Mapuche communities in Chile.

Today, I architect GenAI experiences for global enterprises. The foundation remains the same: thoughtful design that serves real human needs.

About me