To solve complex problems through inclusive leadership that empowers teams to shine.

My career kicked off creating educational software for communities in Chile.

Today I design GenAI experiences for the #1 Fortune 500 company. The work is the same as it has always been: thoughtful design that serves real human needs.

Walmart Marketplace Principal UX Designer E-commerce · Jun 2023 – Present

  • Lead GenAI experience design and a team of five designers.
  • Delivered GenAI seller experiences with 47% user retention.
  • Defined conversation patterns and response templates for 150,000+ sellers.
  • Redesigned agent-facing support tools, improving enterprise task completion.

Milwaukee Tool Senior UX Designer, Contract Power tools · Apr 2022 – Feb 2023

  • Aligned manufacturing, software, and brand teams on shared design principles.
  • Led end-to-end UX for a connected-device mobile app.

HomeX Associate Design Director Home services · Oct 2021 – Mar 2022

  • Shipped a design system in three months: 200+ components and patterns.
  • Led a multidisciplinary team with clear workflows and critique rituals.
  • Unified brand and product across B2B, B2C, and B2B2C.

GE Healthcare Staff Senior UX Designer Healthcare tech · Apr 2021 – Sep 2021

  • Extended the Edison Design System across clinical applications.

PEAK6 Head of Brand Design Fintech · Sep 2020 – Apr 2021

  • Built hiring and growth paths. Directed design across multiple brands.

Syniverse Head of Brand Telecom · Jan 2019 – Aug 2020

  • Grew the design team from 3 to 8 and built its design operations.
  • Led the rebrand for a network connecting 7.4 billion devices in 200 countries.
  • Drove a brand transformation and a new digital sales model that produced $300 million in marketing qualified leads in 2020.

Epsilon (Conversant) Design Team Lead Ad tech · Nov 2015 – Jan 2019

  • Directed a global design system for 4,000+ advertising clients.

UXFactory Creative Director UX consultancy · Oct 2014 – Jul 2015

  • Mentored UX-UI designers and set creative production standards.
  • Designed scalable B2B and B2B2C SaaS applications with Product.
  • Led UI and UX design from concept to final deliverables.

Skills

Leadership: Creative Direction, Team Management, Coaching, Design Operations, Systems Thinking, Thought Leadership

AI: Conversational AI Design, AI Experience Design

Practice: Design Systems, Product Design, UX Research, Interaction Design, Rapid Prototyping, Branding & Identity

Tools: Figma, Adobe Creative Suite

Education

M.A. Educational Technology
SUNY at Buffalo
Buffalo, NY

BFA Visual Communication Design
Metropolitan University of Technology
Santiago, Chile

Languages

Spanish, native
English, fluent

Contact

Chicago, IL
rzuloaga@gmail.com
linkedin.com/in/rzuloaga

©2026 RODRIGO ZULOAGA. ALL RIGHTS RESERVED.