branding
Mining could be seen as theft. So we created an experience that showed how our client would coexist while giving back—to the land and its people.
In just over a month our team worked around the clock to conceptualize and bring to life a multiplicity of design tasks. From scripting videos to interior design and animation, we created a unique experience that traveled northern Chile for two weeks through small towns informing about key mining projects in the region.
I was part of the scouting team that traveled northern Chile in search for content that would later populate videos, animations and background information. I acted both as a producer and spoke person interfacing between my team and our client.
Punta Colorada town where the pavilion was installed. Next photo is our filmmaker capturing wild life.
I was part of the design team helping to conceptualize, execute and implement the overall experience. I was responsible for monitoring the work of different designers and animators working in video, print and animation. I also coordinated work with industrial designers and external vendors for all sorts of equipment and needs.
I mapped and scripted the different moments of visitors through the pavilion.
Light box located after the first station of the experience.
Light box inside the pavilion with key locations of the mining project.
Informative banners that were placed for the after visit meeting area.
