I have 15+ years in designing products, experiences, brand identities and campaigns for tech companies, agencies, and design studios both in the US and Chile. As a design lead I have assembled effective design teams, built productive alliances, managed interpersonal resources needs, developed team and workflow processes and advocated for the impact of design and UX.

practice

Driven by assertive synthesis, a rigorous concept and careful execution.

Through meaningful concept definition and diligent execution, my practice is defined by a blend between expression and function, while guiding my work with autonomy, trustworthiness and flexibility. An American by birth but a Chilean by blood, I bring the musicality of the south and GSD-attitude of the north to everything I design.

I bring to the table my background in design, research and my ability to inspire teams by instilling curiosity, openness, and passion. I thrive in technical and creative contexts, and I can quickly transition between designing a library of components for a Design System, to defining the creative vision for a brand and its visual expression across channels.

Grids and proper typography keep criminals in place