Specifications
Specifications
How did we get there
The digital presence underplayed the company’s strengths, causing confusion and weak lead conversion. Prospects needed clearer value and a more trustworthy narrative.
Elevate the site to better serve current customers and convert new ones—using clear messaging, strong design, and a focused path to action.
MNOs drive revenue today, so we focus on loyalty and expanding adoption. To grow enterprise, we need to raise awareness and clearly communicate value to audiences who don’t yet know the brand or solution fit.
We clarified the website’s mission, defined what success means for both new and existing customers, and captured lessons from the previous redesign to ensure we built on what worked and improved what didn’t.
The experience is visually static and unclear; content lacks relevance and clarity; and users aren’t guided to where they need to go.
We reviewed 50+ companies, zeroed in on the most relevant competitors, and used heuristic evaluations to pinpoint UX gaps and opportunities.
Brand-informed redesign
The redesign of the website realigned the brand, sharpened the journey, and unified the organization around a clearer digital story.
We grounded the campaigns in the brand’s core idea of clear, human connection, collaborating across teams to unify messaging and make the story easier to act on. I built shared workflows and tools that strengthened partnership narratives and ensured consistency across communications.
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I led the end-to-end Syniverse pavilion experience at Mobile World Congress—from vision and storytelling to physical design and vendor-ready production files, aligning teams and ensuring seamless execution.
Design foundations
Homepage anatomy
Mobile experience
Syniverse MWC Barcelona
