Going all in with a female empowered brand

Poker is a skill game that works on strategic capital allocation, knowing when to walk away, and when to call someone’s bluff — all valuable business skills that women don’t learn until they’re in the real world workplace. Through Poker, women learn skills on risk-taking, decision-making, and strategic thinking that help ensure their success. I contributed to define the core brand attributes and designed the visual identity, bringing to life digital properties such as a native application, the corporate website, audiovisual content, campaigns and a multiplicity of collateral design artifacts.